A website design company in Monterey, CA, has helped you find keywords to target on your website. The next step is to decide what to write about. Here are three questions to ask yourself when choosing a blog post topic.
What are your competitors blogging about?
Know what your competitors are writing. Think about what your customers are asking. Try to answer questions your competitors are not answering.
What are the top blog posts for your keyword about?
The top responses of your keywords will give you a good idea about the types of posts that rank in that keyword. Search your keywords and write something similar to the top results, but put your spin on it. You can do this by providing:
Information that is easier to understand
What is the most realistic blog post idea?
After you have made a list of blog post ideas for your keyword, rate your ideas from one to three.
One means the idea requires little additional research and is very valuable to your customers.
Two means the idea requires more research or is not valuable to your customers.
Throw out ideas you rated two or three. Only write those rated you one.
Contact Coastline Marketing Group, a website design company in Monterey, CA, for help deciding which keywords to target.