If you own a dispensary, it is vital you learn how to market your products online. And doing so requires much more than just throwing up a website. Yes, you do need your own website to market and sale your products. However, in order for your website to be successful you must know how to generate traffic.
And that is where SEO comes into play. SEO, which is short for search engine optimization, is a dispensary marketing strategy that can be used to drive organic traffic to your website.
SEO is centered around creating content based on keywords that pertain to your target market. For example, you might create content on how to find the best cannabis, or what to look for in a hemp product. This is information your targeted audience would be interested in.
The reason why SEO is such a great dispensary marketing strategy is because it builds over time.
It starts off really slow. For about 30 days it will seem like nothing is happening. But as time goes on, the amount of organic traffic you get starts to compound. As the traffic starts to compound, your sales will start to grow.
Unlike PPC marketing, SEO has staying power. Your content can be working for you years and years after it was originally written. Just keep in mind SEO is a long game. You will not get results overnight. But if you keep at it, you will build an avalanche of traffic that will be very difficult to stop.