Simply having a website, even a great website, is not enough for a business in Dayton to get noticed. There are several strategies that are essential to build a digital presence and move your website up the organic listings on the SERP (search engine results page).
Potential Issues to Consider
If you have a website do not see the growth you anticipated, the services of an SEO consultant will be essential to boost your visibility and drive traffic to your website. The most common signs you need to hire an SEO consultant include:
- No upwards movement – if your website is stuck in a low position on the SERP, an analysis of your keyword use and how searchers are finding the products or services you sell will be invaluable in moving up through the listing
- Poor conversion rate – while there are many different factors that can impact conversion rates, using the incorrect keywords and search terms is often a significant factor. Modifying and using the top keywords is an effective strategy.
- No new website traffic – businesses must have new customers to continue to grow. If you are seeing a drop in new customers to your website, the SEO consultant can provide insight into why this is happening.
- Low ROI and PPC – paid marketing or pay per click programs that are not effective are often a result of poor keyword choice or poor overall strategy for the campaign.
SEO strategy is complex. Hiring a specialist to evaluate your current strategy will provide insight and growth potential for your Dayton business.
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