Advertising has always been in a race with its target audience. It's not enough to go where your audience is, you have to be where they're headed. Thankfully the digital revolution has made this easier. You don't have to predict where your target demographic is going...
Advertising has always been an effective tool to reach potential customers and promote a brand. With the internet taking over our lives and new technologies emerging, Over-the-Top or OTT advertising has become a game-changer in the advertising industry. As traditional...
Marketing is key to the success of any business, including franchises. As a franchise owner, you’re always searching for ways to reach your target audience to drive sales. The rise of Connected TV has changed the advertising industry, providing local advertisers with...
If you are looking for a new way to advertise your business, one that can definitely put you ahead of your competition, then you will want to give OTT advertising a shot. There are many benefits that your business can leverage in doing so. Targeted Demographics With...
The goal of every advertising campaign is to generate leads which is ultimately a driver to generate sales. The term “Lead Gen” is commonly used to refer to activities that generate new leads for businesses. But a singular focus on lead generation will not lead to a...