SEO case studies are great because they provide a lot of information about how to do SEO. However, most SEO case studies are not very useful because they lack any actionable advice.
In this post you’ll find three tips for making SEO case studies more useful. These tips will help you create case studies that are both informative and actionable.
Tip 1: Always outline what the goals were
The case study is supposed to talk about how various actions resulted in more growth. Without identifying the goals you had the reader won’t know if you were successful. That’s why it’s important to always identify your goals before writing the case study.
Tip 2: Include a ton of screenshots with the data
In order to prove your point, you should have real live examples that the goals were hit or exceeded. You can do that with screenshots of various tools.
For example, if you’re trying to show how many backlinks your site has, you could include screenshots of Google Analytics showing the number of backlinks from different sources.
Tip 3: Make sure to link out to other resources
When you write an SEO case study make sure that you link out to other resources. This helps readers understand where you got your information from. It also makes it easier for them to share your content on their own sites.
You don’t need to be a professional writer to write good SEO case studies. With these three simple tips you can easily turn your SEO case studies into something really valuable.